Tag Archives: Consumer advertising

How IUL works (for consumers)

One of the most common objections I hear from producers when discussing Indexed Universal Life(IUL) is that they don’t understand how it works, or they cannot explain how it works to a client.


IUL can be an intimidating topic for many clients because of its complexity. North American’s new “How IUL Works” video offers a quick and simple way to share the benefits of IUL with your clients via email, social media, or your website. Click the above link to view this client approved educational piece, and see how IUL can become a vital piece of their insurance protection.

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